We Focus On The Fundamentals


We Focus On The Fundamentals


We Focus On The Fundamentals

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Our product line focuses on simple improvements to everyday products. We are not, however, trying to reinvent the wheel. This is not part of our wheel-house. But, if we could just tweak it a little bit, or perhaps "Jimmy" it up somehow, that is not out of the question.



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Founded by Roberto Benedettini, we strive to be an innovative company, with a focus on integrity.  While we thrust towards new ideas with purpose, we also remain steady to achieve optimal results. This is the balance. Hence our fundamentalistic approach.



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